Not sure why I picked today’s column. (It’s from September 2019.) Just thought y’all would find it interesting.
Enjoy!
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Samsung’s “KX experience space,” now open in London, “promises to be an inspiration hub” that fuses “culture, community and one-of-a-kind innovations.”
The facility features the “world’s first seamlessly connected driving experience,” a “DJ Galaxy” for “aspiring musicians” to “create, perform and record bespoke beats with the tap of a Samsung smartphone,” and tech to make your “very own free mini 3D figure or even turn a selfie into a unique, personalised collage to share on social media.”
But the electronics multinational wasn’t willing to open its “so much more than a shop” and focus solely on moving product. Celebrating both its 50th anniversary and the christening of KX, Samsung “invited six futurists and academics to look ahead to the next 50 years of digital evolution and predict how it will affect our cities, our travel, our working lives, our food, our leisure and our health.”
For those of us who gleefully track the manifold failures of futurology, “Samsung KX50: The Future In Focus” is catnip. Call us buzzkills, but we know the history of the pseudoscience of forecasting things to come — and it isn’t stellar.
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